A brand is more than a logo, colour, slogan or recognizable mark. A brand is an intangible marketing or business concept that helps people identify a company, product, or individual. A successful brand accurately portrays the message or feeling the company wants to get across.

Effective brand management:

• Builds loyal clients
• Creates and maintains trust and integrity
• Builds authenticity in the perceptions and responsibilities
• Improves abilities and functions
• Interacts with clients
• Builds trusting relationships
• Builds positive word of mouth
• Is easily recognizable
• Creates a sense of pride

Other hidden benefits of an effective brand include; money savings, increased funding opportunities, increased partnership opportunities, stronger partnerships, they attract talent and provide confidence.

Developing a strategic plan to maintain brand equity or gain brand value requires a comprehensive understanding of the brand, its target market, and the organization’s overall vision.

An organization can have a master brand and within that the departments can have additional brands to follow. However, they cannot override the main brand, they work together!

Protecting and projecting the brand through messaging, imagery, colour and logo use, is essential. Brands are considered to be among a company’s most important and valuable assets.

Seabirds Brand is focused around supporting Membership and building a strong community based around our culture.